Return of the Rudeboy

13 June – 25 August 2014
Daily 10.00-18.00 (last entry 17.30)
Late night until 22.00 (last entry 21.30) on 31 July and 21 August
Terrace Rooms, South Wing
Free admission

This week Shoma took a trip to Somerset House to see what GQ describes as “London’s most stylish new exhibition” – and rightly so. The Return of the Rudeboy showcases a sartorial subculture through a series of extremely elegant portraits, installations and set pieces. The Return of the Rudeboy shows the transition from what it meant to be an original Rudeboy that originated from the streets of Kingston, Jamaica in the late 1950s to what it now means to be a Rudeboy in the 21st Century; whether you’re strutting on the streets of Savile Row or meandering through the hustle and bustle of Shoreditch.  

The vision of Dean Chalkley and Harris Elliot culminates an array of visuals and sounds to bring to life a real sense of what it means to be a Rudeboy. Chalkley and Elliot take visitors through the grooming of the Rudeboy, cutting edge styles as well as the power of accessorising – from the addition of tassels to shoes to a collection of pocket squares, ties and cravats.

Shoma strongly recommend that you see this exhibition as soon as possible and multiple visits are advised! 

For more information:



Susan Coffey


Susan Coffey


Moped army (via Ottonero Cafe Racer)


C H O R U S  (by Daniil Shamatrin)


On the Road | Pt. 5 (by Renaud Julian)